About Motion

Czech Railways Revue MOTION

Czech Railways’ on-board revue MOTION is offered for free aboard our trains. MOTION is a “crossover” – a diverse and attractive mix – which will be pleasant and inspirational – which will provide information as well as emotion – and experiences! MOTION is about motion – not only in the physical sense, but also in the sense of internal motion. 

It is intended to make trips on higher-quality express ČD trains – EuroCity, InterCity and SuperCity Pendolino – more pleasant.
It is bilingual: Czech-English.

Regular features:

• we introduce ČD and its activities
• face of MOTION magazine with reports
• weekend in motion
• from abroad
• lifestyle
• sports activities
• mini-profiles
• best look
• cultural set
  

Goal and focus

Goal of the project

MOTION magazine offers access to the highest economically-positioned target groups traveling on Czech Railways.
The B2B segment makes up the largest portion of the readership – distribution targeted at passengers on work-related travel and business trips abroad and in the Czech Republic, conference-goers, directed distribution to companies etc.

Use of this target group’s travel time window on board and presentation of attractive topics, and not just about rail transport. Provision of useful investment information in the areas of B2B and personal consumption.

Focus of the magazine

• ČD’s offerings and connecting transportation information (air, auto, bus, boat)
• leisure (relaxation and sport centers)
• tourist and architectural attractions (gastronomy, accommodation, monuments, history)
• modern technology (computers, mobile phones, digital cameras)
• lifestyle service (apparel, cosmetics, gifts, watches and luxury items, cars, sports equipment)
  

Target group

• Managers and VIP guests traveling in first class.
• The domestic or foreign manager (guest), who could be a regular conference-goer or business traveler.
• Has the authority to make decisions.
• A professional in the field, interested in new information. Accustomed to a high standard of quality.
• Has a positive opinion of on-board magazines due to regular air travel or first-class rail travel abroad.
• Remembers women too, respectively, gives men inspiration on how they may indulge women. Shows what can be offered to children on a group excursion or vacation.
  

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